Top 7 reasons why your ads should be developed in rich media HTML5

01/21/2018

We know how much everyone loves article introductions. Therefore, here are the Top 7 reasons why your ads should be developed in rich media HTML5.

1. Stand Out

Rich media has a powerful ability to stand out against static units. With more capabilities like animation, interaction, responsiveness and performance, rich media units just “POP” more. Rich media HTML5 ads stand out better against other units being served on the publisher's site.

2. Increase Engagement

With so many possibilities, HTML5 ads drive more engagement than any other type of ads. Some ads can grab the user's attention with animation, others entice users to participate in some sort of interaction (such as games, polls, etc.). Your ads can even be a mini application that the user can interact with!

3. Improves Aesthetics

Rich media also improves aesthetics. Unlike static banner ads (which is, in essence, an image containing text and graphical content), HTML5 ads are developed using code. As a result, the ad will render crisp and clean on the user's browser or mobile device.

4. Track Deep Data

Since HTML5 ads are more engaging, it is now possible to track deep level engagement data. While some platforms allow you to track basic engagement data, HTML5 ads allows you to track deeper data. For example, you can now track how long users interact with your ads as well as how they interact with your ads.

5. Improves CTR and ROI

There is a correlation between user engagement and CTR (Click Through Rate), more engagment = higher CTR. The ability to track deep level data will give you better metrics to use when measuring how a campaign is performing.

6. Defeat “Banner Blindness”

Non-rich media ads fail to entice users to engage. This is known as “Banner Blindness”. Banner Blindness is when a user is on a particular page and they are consciously aware that there is an ad unit in their view but chooses not to engage with it. Rich media ads are very hard not to pay attention to and/or engage with.

7. Dynamic

Unlike static banner ads, rich media HTML5 ads have the power to be dynamic. These ads can be tailored to a specific cohort. An example of this can be an ad promoting a tv series that shows different chapter previews depending on the user's interest, location, etc.